GoPro, Inc. (GPRO) vs Sonos, Inc. (SONO)
GoPro, Inc. and Sonos, Inc. are both Consumer Electronics companies. Sonos, Inc. is the larger, with a market value of $2.1B against $237.7M — 9.0× the size. GoPro, Inc. has negative trailing earnings, so its P/E is not meaningful; Sonos, Inc. trades at 37.9×. Sonos, Inc. grew revenue faster over the last twelve months: 5.64% against −23.9%. Sonos, Inc. has the higher net margin (3.82% vs −28.5%) and the higher return on invested capital (28.9% vs 0.00%). Across the 16 metrics below, Sonos, Inc. leads on 13 and GoPro, Inc. on 3.
Valuation
Profitability
| Metric | GPRO | SONO | Consumer Electronics median |
|---|---|---|---|
| Gross margin | 27.67% | 46.51% | 29.45% |
| Operating margin | (21.17%) | 4.43% | (0.42%) |
| Net margin | (28.52%) | 3.82% | (13.99%) |
| Free cash flow margin | (4.09%) | 8.40% | 0.00% |
| Return on equity | (497.15%) | 14.18% | (2.86%) |
| Return on assets | (38.73%) | 6.63% | (4.86%) |
| Return on invested capital | 0.00% | 28.93% | 0.00% |
Growth
Health
Dividend
Size
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