FitLife Brands Inc. (FTLF) vs Healthy Choice Wellness Corp. (HOST)
- FitLife Brands Inc. FTLF 8.39 −2.21%
- Healthy Choice Wellness Corp. HOST 1.90 −24.00%
FitLife Brands Inc. and Healthy Choice Wellness Corp. are both Packaged Foods companies. FitLife Brands Inc. is the larger, with a market value of $80.5M against $70.5M — 1.1× the size. Healthy Choice Wellness Corp. has negative trailing earnings, so its P/E is not meaningful; FitLife Brands Inc. trades at 12.7×. FitLife Brands Inc. grew revenue faster over the last twelve months: 60.6% against −7.33%. FitLife Brands Inc. has the higher net margin (6.15% vs −13.3%) and the higher return on invested capital (8.17% vs −52.8%). Across the 17 metrics below, FitLife Brands Inc. leads on 11 and Healthy Choice Wellness Corp. on 6.
Valuation
Profitability
| Metric | FTLF | HOST | Packaged Foods median |
|---|---|---|---|
| Gross margin | 36.54% | 38.64% | 27.54% |
| Operating margin | 10.86% | (8.67%) | 0.00% |
| Net margin | 6.15% | (13.26%) | 0.00% |
| Free cash flow margin | 9.91% | (3.69%) | 2.37% |
| Return on equity | 14.11% | (207.80%) | 0.00% |
| Return on assets | 7.53% | (30.02%) | 0.00% |
| Return on invested capital | 8.17% | (52.80%) | 0.00% |
Growth
Health
Dividend
Size
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