Phoenix New Media Limited (FENG) vs Locafy Limited (LCFY)

Phoenix New Media Limited and Locafy Limited are both Internet Content & Information companies. Phoenix New Media Limited is the larger, with a market value of $7.8M against $4.6M — 1.7× the size. Locafy Limited has negative trailing earnings, so its P/E is not meaningful; Phoenix New Media Limited trades at 4.0×. Phoenix New Media Limited grew revenue faster over the last twelve months: 17.1% against −26.8%. Phoenix New Media Limited has the higher net margin (3.48% vs −65.0%) and the higher return on invested capital (−13.1% vs −38.8%). Across the 19 metrics below, Phoenix New Media Limited leads on 14 and Locafy Limited on 5.

Valuation

Metric FENG LCFY Internet Content & Information median
P/E 3.97 n/m 10.24
P/S 0.15 2.30 0.87
P/B 0.11 1.82 1.32
Price to free cash flow n/m n/m 8.85
EV/EBITDA 35.19 n/m 8.86
EV/Sales (1.07) 1.99 1.15
Earnings yield 25.17% (36.15%) (1.58%)
Free cash flow yield (406.62%) (39.58%) 2.32%

Profitability

Metric FENG LCFY Internet Content & Information median
Gross margin 53.67% 100.00% 66.84%
Operating margin (3.04%) (57.57%) (3.41%)
Net margin 3.48% (65.03%) (3.02%)
Free cash flow margin 0.00% (90.97%) 1.75%
Return on equity 2.65% (57.03%) 0.00%
Return on assets 1.79% (36.46%) (0.36%)
Return on invested capital (13.05%) (38.81%) 0.00%

Growth

Metric FENG LCFY Internet Content & Information median
Revenue growth (TTM) 17.06% (26.76%) 2.65%
EPS growth (last fiscal year) 100.69% (11.11%) —
Revenue growth, 5-year CAGR (10.48%) (7.50%) 9.73%
Net income growth, 5-year CAGR (75.97%) 0.00% 0.00%

Health

Metric FENG LCFY Internet Content & Information median
Debt to equity 0.01 0.05 0.01
Current ratio 2.89 1.38 1.82
Net debt to EBITDA 42.35 0.04 (0.48)

Dividend

Metric FENG LCFY Internet Content & Information median
Dividend yield — — 3.19%
Payout ratio 0.00 0.00 0.00

Size

Metric FENG LCFY Internet Content & Information median
Market cap 7.83m 4.64m 283.68m

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