Phoenix New Media Limited (FENG) vs Giftify, Inc. (GIFT)

Phoenix New Media Limited and Giftify, Inc. are both Internet Content & Information companies. Giftify, Inc. is the larger, with a market value of $18.8M against $7.2M — 2.6× the size. Giftify, Inc. has negative trailing earnings, so its P/E is not meaningful; Phoenix New Media Limited trades at 3.7×. Phoenix New Media Limited grew revenue faster over the last twelve months: 17.1% against 0.59%. Phoenix New Media Limited has the higher net margin (3.48% vs −8.82%) and the higher return on invested capital (−13.1% vs −22.8%). Across the 18 metrics below, Phoenix New Media Limited leads on 15 and Giftify, Inc. on 3.

Valuation

Metric FENG GIFT Internet Content & Information median
P/E 3.72 n/m 12.38
P/S 0.14 0.22 0.93
P/B 0.10 0.90 1.24
Price to free cash flow n/m n/m 10.76
EV/EBITDA 35.49 n/m 10.74
EV/Sales (1.08) 0.22 1.20
Earnings yield 26.87% (43.11%) (1.71%)
Free cash flow yield (433.93%) (15.92%) 4.26%

Profitability

Metric FENG GIFT Internet Content & Information median
Gross margin 53.67% 20.00% 63.25%
Operating margin (3.04%) (8.81%) (1.87%)
Net margin 3.48% (8.82%) (1.37%)
Free cash flow margin 0.00% (2.46%) 3.47%
Return on equity 2.65% (36.19%) (1.19%)
Return on assets 1.79% (24.74%) 0.00%
Return on invested capital (13.05%) (22.84%) 0.00%

Growth

Metric FENG GIFT Internet Content & Information median
Revenue growth (TTM) 17.06% 0.59% 6.92%
EPS growth (last fiscal year) 100.69% 52.05% 34.37%
Revenue growth, 5-year CAGR (10.48%) — 10.46%
Net income growth, 5-year CAGR (75.97%) 0.00% 0.00%

Health

Metric FENG GIFT Internet Content & Information median
Debt to equity 0.01 0.18 0.01
Current ratio 2.89 1.09 1.84
Net debt to EBITDA 42.35 (0.03) (0.53)

Dividend

Metric FENG GIFT Internet Content & Information median
Dividend yield — — 1.19%
Payout ratio — — 0.27

Size

Metric FENG GIFT Internet Content & Information median
Market cap 7.24m 18.82m 693.23m

Compare with another peer

Any metric, up to five companies and an Excel export Powerpack