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Criteo S.A. (CRTO) vs Smart Digital Group Limited (SDM)

Criteo S.A. and Smart Digital Group Limited are both Advertising Agencies companies. Criteo S.A. is the larger, with a market value of $858.7M against $290.2M — 3.0× the size. Across the 7 metrics below, Criteo S.A. leads on 6 and Smart Digital Group Limited on 1.

Valuation

Metric CRTO SDM Advertising Agencies median
P/E 10.90 — 21.69
P/S 0.41 — 0.73
P/B 0.64 n/m 1.02
Price to free cash flow 5.59 n/m 8.36
EV/EBITDA 1.78 n/m 11.66
EV/Sales 0.27 n/m 0.96
Earnings yield 9.17% — (2.98%)
Free cash flow yield 17.90% 0.00% 0.00%

Profitability

Metric CRTO SDM Advertising Agencies median
Gross margin 52.48% — 44.67%
Operating margin 6.57% — 0.00%
Net margin 3.99% — (2.95%)
Free cash flow margin 7.28% 0.00% 0.00%
Return on equity 6.14% — 0.00%
Return on assets 3.53% — 0.00%
Return on invested capital 6.28% 0.00% 0.00%

Growth

Metric CRTO SDM Advertising Agencies median
Revenue growth (TTM) (7.49%) — 2.99%
EPS growth (last fiscal year) 38.95% (2,157.14%) 44.63%
Revenue growth, 5-year CAGR (1.26%) — 5.40%
Net income growth, 5-year CAGR 15.07% — 0.00%

Health

Metric CRTO SDM Advertising Agencies median
Debt to equity 0.00 0.01 0.04
Current ratio 1.29 2.14 1.72
Net debt to EBITDA (1.07) 0.00 0.02

Dividend

Metric CRTO SDM Advertising Agencies median
Dividend yield — — 3.66%
Payout ratio — — —

Size

Metric CRTO SDM Advertising Agencies median
Market cap 858.67m 290.23m 60.75m

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