Colgate-Palmolive Company (CL) vs The Clorox Company (CLX)
Colgate-Palmolive Company and The Clorox Company are both Household & Personal Products companies. Colgate-Palmolive Company is the larger, with a market value of $68.3B against $10.0B — 6.9× the size. The Clorox Company trades at the lower P/E: 17.4× against 33.9×. Colgate-Palmolive Company grew revenue faster over the last twelve months: 5.24% against −5.41%. Colgate-Palmolive Company has the higher net margin (9.68% vs 8.74%) and the higher return on invested capital (27.7% vs 14.0%). Both pay a dividend; The Clorox Company yields more (3.13% vs 2.41%). Across the 23 metrics below, Colgate-Palmolive Company leads on 15 and The Clorox Company on 8.
Valuation
Profitability
| Metric | CL | CLX | Household & Personal Products median |
|---|---|---|---|
| Gross margin | 60.42% | 42.32% | 46.28% |
| Operating margin | 14.87% | 13.59% | 0.79% |
| Net margin | 9.68% | 8.74% | 0.61% |
| Free cash flow margin | 18.33% | 6.03% | 2.89% |
| Return on equity | 251.92% | 159.95% | 2.12% |
| Return on assets | 11.90% | 8.79% | 0.00% |
| Return on invested capital | 27.74% | 13.95% | 0.00% |
Growth
Health
Dividend
Size
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