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Autohome Inc. (ATHM) vs RUM Group Inc. (RUM)

Autohome Inc. and RUM Group Inc. are both Internet Content & Information companies. RUM Group Inc. is the larger, with a market value of $3.1B against $2.4B — 1.3× the size. RUM Group Inc. has negative trailing earnings, so its P/E is not meaningful; Autohome Inc. trades at 17.4×. RUM Group Inc. grew revenue faster over the last twelve months: 13.1% against −13.4%. Autohome Inc. has the higher net margin (17.2% vs −134.6%) and the higher return on invested capital (8.25% vs −6.86%). Across the 18 metrics below, Autohome Inc. leads on 15 and RUM Group Inc. on 3.

Valuation

Metric ATHM RUM Internet Content & Information median
P/E 17.35 n/m 11.54
P/S 2.82 13.73 0.86
P/B 0.72 1.13 1.20
Price to free cash flow 2.34 n/m 9.63
EV/EBITDA n/m n/m 8.68
EV/Sales (0.52) 15.07 1.18
Earnings yield 5.76% (10.37%) (2.42%)
Free cash flow yield 42.77% (9.75%) 2.27%

Profitability

Metric ATHM RUM Internet Content & Information median
Gross margin 72.81% 7.86% 66.84%
Operating margin 6.28% (147.47%) (3.41%)
Net margin 17.19% (134.60%) (3.02%)
Free cash flow margin 0.00% (133.87%) 1.75%
Return on equity 0.00% (18.20%) 0.00%
Return on assets 3.48% (12.65%) (0.36%)
Return on invested capital 8.25% (6.86%) 0.00%

Growth

Metric ATHM RUM Internet Content & Information median
Revenue growth (TTM) (13.36%) 13.05% 2.65%
EPS growth (last fiscal year) (7.69%) 80.72% 34.45%
Revenue growth, 5-year CAGR (7.01%) — 9.73%
Net income growth, 5-year CAGR (17.61%) 0.00% 0.00%

Health

Metric ATHM RUM Internet Content & Information median
Debt to equity 0.00 0.25 0.01
Current ratio 6.75 2.12 1.82
Net debt to EBITDA (18.52) 2.12 (0.48)

Dividend

Metric ATHM RUM Internet Content & Information median
Dividend yield 12.17% — 1.07%
Payout ratio 2.11 — 0.28

Size

Metric ATHM RUM Internet Content & Information median
Market cap 2.36b 3.05b 318.52m

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