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Autohome Inc. (ATHM) vs RUM Group Inc. (RUM)

Autohome Inc. and RUM Group Inc. are both Internet Content & Information companies. Autohome Inc. is the larger, with a market value of $2.7B against $2.3B — 1.1× the size. RUM Group Inc. has negative trailing earnings, so its P/E is not meaningful; Autohome Inc. trades at 19.6×. RUM Group Inc. grew revenue faster over the last twelve months: 13.1% against −13.4%. Autohome Inc. has the higher net margin (17.2% vs −134.6%) and the higher return on invested capital (8.25% vs −6.86%). Across the 18 metrics below, Autohome Inc. leads on 15 and RUM Group Inc. on 3.

Valuation

Metric ATHM RUM Internet Content & Information median
P/E 19.61 n/m 12.38
P/S 3.18 11.34 0.93
P/B 0.81 0.94 1.24
Price to free cash flow 2.64 n/m 10.76
EV/EBITDA n/m n/m 10.74
EV/Sales (0.15) 12.68 1.20
Earnings yield 5.10% (12.55%) (1.71%)
Free cash flow yield 37.85% (11.80%) 4.26%

Profitability

Metric ATHM RUM Internet Content & Information median
Gross margin 72.81% 7.86% 63.25%
Operating margin 6.28% (147.47%) (1.87%)
Net margin 17.19% (134.60%) (1.37%)
Free cash flow margin 0.00% (133.87%) 3.47%
Return on equity 0.00% (18.20%) (1.19%)
Return on assets 3.48% (12.65%) 0.00%
Return on invested capital 8.25% (6.86%) 0.00%

Growth

Metric ATHM RUM Internet Content & Information median
Revenue growth (TTM) (13.36%) 13.05% 6.92%
EPS growth (last fiscal year) (7.69%) 80.72% 34.37%
Revenue growth, 5-year CAGR (7.01%) — 10.46%
Net income growth, 5-year CAGR (17.61%) 0.00% 0.00%

Health

Metric ATHM RUM Internet Content & Information median
Debt to equity 0.00 0.25 0.01
Current ratio 6.75 2.12 1.84
Net debt to EBITDA (18.52) 2.12 (0.53)

Dividend

Metric ATHM RUM Internet Content & Information median
Dividend yield 8.18% — 1.19%
Payout ratio 1.60 — 0.27

Size

Metric ATHM RUM Internet Content & Information median
Market cap 2.65b 2.33b 693.23m

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