What it does
Mohawk Industries makes and distributes flooring and other surfaces for homes and commercial buildings. Its products are used both when buildings are constructed and when existing spaces are renovated. Founded in 1878 and headquartered in Calhoun, the company is led by CEO Paul De Cock.
The range includes ceramic and porcelain tile, carpet, rugs, laminate, wood, luxury vinyl tile and other vinyl flooring. Mohawk also sells countertops, porcelain slabs and installation materials. In Europe, it makes building products such as insulation boards, roofing panels and decorative panels.
Mohawk sells to flooring retailers, home centers, distributors, residential builders and commercial contractors, as well as directly to some commercial end users. Consumers can encounter its products under brands including Mohawk, Daltile, Pergo and Quick-Step, or through private-label programs.
The business has three reporting segments: Global Ceramic, Flooring North America and Flooring Rest of the World. Each designs, manufactures, sources and distributes products. The company also licenses some flooring-related patents to other manufacturers.
Its manufacturing and distribution operations are vertically integrated: Mohawk performs stages of production itself and moves products through its own networks, while also purchasing finished products from other manufacturers to broaden its selection.
How it makes money
2025 net sales were $10.8 billion; third-quarter 2026 net sales were $2.8 billion.
Mohawk earns revenue by selling flooring, surfaces and related products through its three segments. Global Ceramic sells tile for floors and walls, along with slabs, countertops and installation materials. Flooring North America sells carpet and hard-surface flooring, including laminate, wood and vinyl. Flooring Rest of the World sells flooring as well as European building products and licenses flooring manufacturing patents.
In 2025, Global Ceramic represented 40% of revenue and Flooring North America 34%. Products reach buyers through retailers, distributors, builders and contractors, as well as Mohawk-owned channels. Flooring is sold for both new construction and replacement or remodeling work; customers can return for later projects, but these are product sales rather than subscriptions.
The company positions products across price ranges and uses brands, designs, performance features and service to differentiate them. It also sells some products under retailers’ private labels. Patent licensing provides another revenue stream for Flooring Rest of the World.
In the third quarter of 2026, Mohawk reported that volumes were down 4%, while the combination of price and mix was up 4%. The company attributed the price and mix change to price increases intended to offset inflation and to a favorable product mix. Sales were up 1% as reported and essentially flat after adjusting for foreign exchange and an extra shipping day.
Mohawk’s profitability depends on the prices and mix it achieves, the volume moving through its plants, and costs such as raw materials, energy and labor. In 2025, net earnings fell to $369.9 million from $514.7 million in 2024; higher input costs and lower sales volume were among the factors.
Customers and how it sells
Mohawk serves residential and commercial customers in both remodeling and new construction. Its customers include independent flooring retailers, home centers, wholesalers, distributors, builders, commercial contractors and commercial end users. Global Ceramic also uses company-owned service centers and company-owned and franchised stores; Flooring North America reaches shoppers through mass merchandisers, department stores and e-commerce retailers.
No single customer accounted for more than 10% of total net sales in 2025, and the top 10 customers accounted for less than 20%. Residential products represent the majority of Flooring North America’s sales. Its commercial products are used in settings including offices, schools, healthcare facilities and hospitality venues.
Approximately 54% of 2025 sales came from the United States and approximately 46% from outside it. Mohawk has manufacturing operations in 19 countries and sales in approximately 180 countries. The United States and Europe are its primary markets, and it also operates in regions including Latin America and Oceania.
For its U.S. business, Mohawk estimates that residential repair and remodel represents approximately half of sales, residential new construction about one fourth, and commercial the remaining fourth. In October 2026, the company said demand had remained soft across most products and channels, particularly among builders.
Suppliers and costs
Mohawk makes many of its products and also sources finished goods from other manufacturers. Its ceramic operations integrate raw-material preparation, manufacturing and distribution. North American carpet production includes converting resins and recycled plastics into fiber, along with yarn processing, backing, tufting, dyeing and finishing.
Ceramic tile inputs include clay, talc, feldspar, industrial minerals and glazes. Mohawk has long-term clay mining rights that cover part of its requirements and makes a portion of the frit used in glazes. Carpet inputs include petroleum-based materials, recycled plastics, backing materials, latex, dyes and chemicals. Laminate uses reclaimed wood, paper and resins, while vinyl products use materials including glass fiber and PVC resins.
Mohawk obtains major materials from independent suppliers and believes alternative supply arrangements would be available if suppliers could not meet its needs. Raw-material markets are nevertheless sensitive to temporary disruptions.
In 2025, higher input costs contributed to lower operating income, partly offset by productivity gains. In 2026, Mohawk said European natural gas prices had risen and brought forward a ceramic price increase. It also uses forward purchases of European natural gas to delay some inflation flowing through costs. The company says input-price changes typically reach its income statement after an average of four to five months, depending on the business and product.
- Revenue$10.8B
- Cost of revenue−$8.2B
- Selling, general and administrative−$2.1B
- Other operating costs−$19.9M
- Operating income$489.8M
Competitive position
Mohawk operates in a fragmented flooring industry that includes small private companies and multinational manufacturers. It competes on product innovation, style, quality, price, performance technology and service. Price and market coverage are important across product lines. Mohawk does not name individual competitors in its description of these markets.
In ceramic, the company faces domestic and foreign manufacturers, imported tile and competing flooring categories. In North America, it faces imported products, particularly in rugs and hard surfaces. Outside the United States, laminate, wood and vinyl businesses compete with local manufacturers and imports.
Mohawk uses recognized brands, a broad product selection and distribution networks to reach customers. It also owns patents and licenses some flooring technology to other manufacturers. Its patented Uniclic installation technology has been adapted across laminate, luxury vinyl tile and wood products.
Our reading: Mohawk’s manufacturing and distribution footprint is a meaningful competitive asset because it supports a broad range of products and routes to market, although competitors include both local producers and importers.
Our reading: Its brands and patented technology provide differentiation, but their protection is not absolute: customers can choose competing materials and the company cannot be certain its patents will provide a competitive advantage.
Growth opportunities
Mohawk’s growth strategy includes selling more to existing customers, introducing existing products to new customers, entering markets and developing products with new features. It also considers acquisitions. The company says product innovation, operational improvements and expanded distribution are part of its approach.
In 2026, CEO Paul De Cock set out a framework centered on outperforming markets, product innovation and brands, operational excellence, and cash generation and capital discipline. Mohawk estimates its industry grows low single digits annually on average over the long term. It plans to invest in maintenance, productivity and innovation, while evaluating smaller acquisitions that fit its strategy.
The company reported new builder program wins in ceramic and laminate during the third quarter of 2026. It also said commercial luxury vinyl tile orders had grown for a sixth consecutive month and that its retail business had gained share across most product categories, led by residential carpet. Those developments occurred while demand remained soft in several markets.
Mohawk is reviewing its businesses against criteria including competitive advantages, cash profitability and return on invested capital. It may reposition or rethink businesses that fall short of its expectations. For 2026, it expects capital expenditures of approximately $445 million, focused in part on the core business.
- $11.2BFY2021
- $11.7BFY2022
- $11.1BFY2023
- $10.8BFY2024
- $10.8BFY2025
Structural risks
- Economic and housing demand: Flooring demand is sensitive to consumer confidence and spending, interest rates, credit availability and housing demand. Soft U.S. housing turnover and new construction affected Mohawk’s volumes in 2025, and the company said demand weakened again as the third quarter of 2026 ended.
- Input and energy costs: Raw-material markets can be disrupted, and regional conflict can raise oil, natural gas and other input prices. Mohawk has faced inflation across materials, freight, fuel, energy and labor; price increases and productivity initiatives are intended to offset it.
- International operations: Manufacturing, sourcing and sales abroad expose the company to currency movements, trade restrictions, changing regulations, shipping disruptions and geopolitical conflict. Its Russian operations carry legal, financial, operational and reputational risks.
- Consumer preferences and competition: Mohawk may not predict changes in preferences and demand effectively. It also faces imported products and competition among flooring categories, where price and market coverage matter.
- Technology and intellectual property: Mohawk relies on information systems to manage production and distribution. It also relies on patents, trademarks and trade secrets, but patents may be challenged or may not provide a competitive advantage.
Bottom line
Our reading
Our reading: Mohawk is an integrated flooring manufacturer whose range of products, brands and distribution channels gives it multiple ways to reach residential and commercial projects (item1). Its exposure to housing activity and input costs remains substantial: weaker volumes and higher costs hurt 2025 earnings, while demand was still soft in late 2026 (item7; call_prepared). Pricing, productivity and product differentiation are the company’s main responses, but their effectiveness depends on competitive markets and customer demand (item1; call_prepared).