Masco Corporation (MAS) Business Profile

What it does

Masco designs, manufactures and distributes branded products used to improve and build homes. Its products are sold primarily for repairs and remodeling, and to a lesser extent for new home construction. Founded in 1929, the company is headquartered in Taylor. Jonathon J. Nudi is its president and chief executive officer.

The plumbing business makes or sources faucets, showerheads, bath fixtures, sinks and plumbing components. It also sells spas, exercise pools and saunas. Its brands include Delta, Hansgrohe, Brizo and Hot Spring. Some products include connected features, such as touchless activation and controls for water temperature and flow.

Masco also sells architectural coatings, including Behr paint, primers, stains and waterproofing products. These reach both do-it-yourself customers and professional painters. Its hardware products include cabinet and door hardware, hooks, shower accessories and shower doors, sold under brands including Liberty and Franklin Brass.

The company sells through home center and online retailers, wholesalers, distributors, mass merchandisers and specialty retailers. Those channels reach consumers, plumbers, contractors, remodelers and homebuilders. Some exercise pools and aquatic fitness systems are also sold directly to consumers. Masco had 18,000 employees at December 31, 2025.

How it makes money

Masco earns revenue by selling branded products through its Plumbing Products and Decorative Architectural Products segments. It recognizes revenue when control of a product passes to the customer, generally at shipment or delivery. Customer programs can include special pricing, advertising arrangements, promotions and volume-based incentives.

The latest annual and quarterly sales results: 2025 net sales were $7,562 million; net sales increased 3% in the third quarter of 2026.

Plumbing Products includes faucets, bath and shower products, plumbing system components and wellness products such as spas. The company manufactures products primarily in North America and Europe, as well as in Asia, and sources others from Asia and other regions. In 2025, higher plumbing selling prices increased segment sales, partly offsetting lower volume. Masco has also developed connected water products compatible with faucets and shower components.

Decorative Architectural Products includes paints, primers, stains, applicators and hardware. Coatings are sold to do-it-yourself and professional customers through retailers. The segment normally has stronger sales in the second and third calendar quarters, when repair and remodeling activity peaks. Architectural coatings accounted for approximately 31 percent of consolidated net sales in 2025.

Masco’s products serve an ongoing repair and remodeling market, but individual product sales are not described as subscription revenue. The company’s mix of sales and pricing can change with demand, customer programs and the products sold. Beginning in 2026, Masco planned to include Liberty Hardware in Plumbing Products rather than Decorative Architectural Products, as it integrates Liberty into Delta Faucet.

Customers and how it sells

Masco’s customers include home center retailers, online retailers, wholesalers, distributors, hardware stores and mass merchandisers. These businesses sell plumbing products on to tradespeople, contractors, smaller retailers, consumers and homebuilders. Masco also serves some consumers directly, particularly in parts of its exercise pool and aquatic fitness businesses.

The Home Depot is Masco’s largest customer overall and the largest customer of its Decorative Architectural Products segment. Behr grants The Home Depot retail-channel exclusivity for Behr in North America. It also grants exclusivity for Kilz primer in specified home improvement and online retail channels in the United States and the retail channel in Canada. These arrangements limit Masco’s ability to sell the affected products and brands to other customers.

North America generated $6.0 billion, or 78.7% of revenue, in FY2025; international revenue was $1.6 billion, or 21.3%. Masco sells faucet, bathing and showering products primarily in North America, Europe and China. Its spas, exercise pools and saunas are sold worldwide through specialty retailers and distributors. Architectural coatings are sold primarily in North America and also in South America.

Suppliers and costs

Masco manufactures plumbing products primarily in North America and Europe, as well as in Asia, and sources products from Asia and other regions. It has multiple domestic and foreign sources for raw materials in both segments. It sometimes uses long-term supplier agreements to help reduce price volatility and has agreements intended to help assure supply for its coatings business.

Brass is an important plumbing material, and its main components are copper and zinc. Acrylic resins and titanium dioxide are principal inputs for architectural coatings. Resin costs can move with the prices of their components, while titanium dioxide prices can change with global supply, demand and production capacity. Oil, natural gas and petroleum by-products can also affect coatings costs.

Imported materials and products can be subject to duties and tariffs. Masco reported mid-single-digit input-cost inflation in both segments in the third quarter of 2026 and expects that rate for the full year. It uses sourcing changes, cost savings and pricing among its responses to higher costs.

Competitive position

Masco competes on brand reputation, product features and innovation, quality, customer service, product range and price. In plumbing, competitors include Fortune Brands Innovations’ Moen, Rohl and Riobel brands; Kohler; and Lixil’s American Standard and Grohe brands. Private-label and digitally native products also compete, and low-cost foreign manufacturers contribute to price competition in faucets and showers.

In coatings and paint accessories, competitors include Benjamin Moore, RPM International and Sherwin-Williams, as well as regional and other national brands. In hardware, Masco competes with Richelieu Hardware and private-label brands, among others. Masco owns trademarks, patents and proprietary manufacturing processes and regards its intellectual property as important.

Our reading: Brands and retail distribution give Masco a meaningful competitive position because customers encounter its products across several channels and the company competes in categories where brand reputation matters. That position is contested by established brands and private labels.

Our reading: Product development and intellectual property provide additional support, but the evidence does not establish that they prevent rivals from offering competing products. Behr’s retail exclusivity at The Home Depot secures a channel relationship while also restricting sales of those products to other retailers.

Growth opportunities

Masco’s growth strategy combines investment in its existing businesses with acquisitions when appropriate. It invests in brands, product development, manufacturing and distribution, and uses its operating system to pursue productivity and operational improvements. The company also reviews its portfolio and divests businesses that do not fit its long-term strategy.

In plumbing, the company is developing connected water features and introducing new bath products. Its Delta Banachi bath collection has been performing well in showroom and e-commerce channels. Masco is also investing in digital tools intended to make products easier for customers to find, choose and install.

In paint, Masco is investing alongside The Home Depot to reach professional painters. The company says those investments are retaining existing professional customers and attracting new ones to Behr. It is developing ChatYou, an AI-powered color-selection tool, and has launched a Behr marketing campaign.

Masco announced the divestiture of its Bristol business in July 2026. In the third quarter of 2026, sales increased 4% in local currency excluding that divestiture. The company continued to expect low-single-digit sales growth for 2026 and raised its earnings-per-share guidance to $4.65 to $4.75. These are company expectations, not assured results.

Structural risks

• Housing and remodeling demand: Performance relies on residential repair and remodeling and, to a lesser extent, new construction. Consumer confidence, affordability, mortgage availability and rates, existing home sales and the availability of skilled tradespeople can affect activity.
• Customer concentration: The Home Depot is the company’s largest customer. Masco says losing this segment’s sales to The Home Depot would materially harm the Decorative Architectural Products segment and the consolidated business. Brand exclusivity also limits sales to other customers.
• Input costs and trade: Raw materials, components and finished products can vary in cost and availability. Copper, zinc, resins and titanium dioxide prices fluctuate, while duties and tariffs can increase the cost of imported materials and products.
• Competition and preferences: Masco could lose market share if it does not maintain its brands, develop products or respond to changing purchasing practices and preferences. Private labels and low-cost manufacturers compete with its products.
• Cybersecurity: Attacks can interrupt business, expose confidential information, damage relationships or brands, delay shipments and cause production downtime. Masco has experienced some of the listed impacts.

Bottom line

Our reading

Our reading: Masco is a branded products business tied principally to home repair and remodeling, with plumbing and paint reaching customers through established retail and trade channels. Its brands and distribution support its position, but competition and input-cost volatility remain significant. The Home Depot relationship is central to its coatings business and also creates customer concentration and restrictions on where certain brands can be sold.