Herc Holdings Inc.

HRI Industrials Rental & Leasing Services

Herc Holdings Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.4 billion, up 22.6% from fiscal 2024.

Revenue
+4.60%
EPS
+246.0%
Free cash flow
−330.0%
Total debt
−1.98%

Quarter to September 2026, against a year earlier

150.35 8.06 −5.09%
Market cap
$5.0B
P/E
40.8×
Fwd P/E
25.2×
Dividend yield
1.86%
F-score
3/9
Altman Z
0.79
Beneish M
−2.36
Dividend safety
37/100

Herc Holdings Inc. (HRI) Free cash flow margin

Alert me on Free cash flow margin

Herc Holdings Inc.'s free cash flow margin over the twelve months to 30 September 2026 was 6.08%, down 0.8 percentage points from fiscal 2025 (6.83%). Over the past ten years it has ranged from −8.28% (fiscal 2022) to 23.8% (fiscal 2020); the current reading is higher than 64% of that period. That is above the Rental & Leasing Services industry median of 2.91% and above the Industrials sector median of 2.06%.

Free cash flow margin, annual

Embed this chart

Annual newest first

Period Free cash flow margin Change (points)
FY2025 6.83% (1.97)
FY2024 8.80% 10.32
FY2023 −1.52% 6.76
FY2022 −8.28% (18.60)
FY2021 10.3% (13.51)
FY2020 23.8% 15.22
FY2019 8.61% 9.01
FY2018 −0.40% 3.07
FY2017 −3.47% (5.94)
FY2016 2.47% 3.82

Against its own ten years

Low −8.28% High 23.8%
Ten-year median 2.47%
Current reading's percentile 64

Free cash flow margin against peers

Company Free cash flow margin
WSC WillScot Holdings Corporation compare 30.5%
CAR Avis Budget Group, Inc. compare 21.1%
R Ryder System, Inc. compare 11.0%
HRI Herc Holdings Inc. 6.08%
MGRC McGrath RentCorp compare 2.91%
CTOS Custom Truck One Source, Inc. compare 0.39%
UHAL U-Haul Holding Company compare −7.44%
EQPT EquipmentShare.com Inc. compare −33.0%
GATX GATX Corporation compare −201.0%
Rental & Leasing Services industry median 2.91%
Industrials sector median 2.06%
Market median 0.00%

What Free cash flow margin is

Free Cash Flow Margin tells an investor how much of each sale turns into cash the company keeps after paying for investment in its assets.

(Operating Cash Flow + Property, Plant, Equipment Change (Net) + Intangible Assets Change (Net)) ÷ Revenue

The full definition of Free cash flow margin →

More on HRI