Herc Holdings Inc. (HRI) vs WillScot Holdings Corporation (WSC)
Herc Holdings Inc. and WillScot Holdings Corporation are both Rental & Leasing Services companies. Herc Holdings Inc. is the larger, with a market value of $4.4B against $3.2B — 1.4× the size. WillScot Holdings Corporation has negative trailing earnings, so its P/E is not meaningful; Herc Holdings Inc. trades at 92.2×. Herc Holdings Inc. grew revenue faster over the last twelve months: 28.5% against −2.51%. Herc Holdings Inc. has the higher net margin (1.01% vs −3.00%) and the higher return on invested capital (4.04% vs 2.13%). Across the 21 metrics below, Herc Holdings Inc. leads on 15 and WillScot Holdings Corporation on 6.
Valuation
Profitability
| Metric | HRI | WSC | Rental & Leasing Services median |
|---|---|---|---|
| Gross margin | 51.98% | 64.16% | 49.40% |
| Operating margin | 13.12% | 6.51% | 8.49% |
| Net margin | 1.01% | (3.00%) | 1.01% |
| Free cash flow margin | 8.20% | 16.18% | 1.87% |
| Return on equity | 2.58% | (7.08%) | 12.13% |
| Return on assets | 0.35% | (1.15%) | 0.24% |
| Return on invested capital | 4.04% | 2.13% | 2.80% |
Growth
Health
Dividend
Size
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