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The Gap, Inc.

GAP Consumer Cyclical Apparel Retail

The Gap, Inc.’s revenue for fiscal 2026 (year ended January 2026) was $15.4 billion, up 1.86% from fiscal 2025.

Revenue
−1.99%
EPS
+143.1%
Free cash flow
−47.7%
Total debt
−29.6%

Quarter to July 2026, against a year earlier

22.45 1.30 −5.47%
Market cap
$7.9B
P/E
6.6×
Fwd P/E
6.1×
Dividend yield
3.07%
F-score
6/9
Altman Z
2.85
Beneish M
n/a
Dividend safety
82/100
Overview Business Profile Earnings & Analysis
Financials
Income Statement Balance Sheet Cash Flow Metrics & Ratios
Segments Valuation Filings

The Gap, Inc. (GAP) valuation and DCF model

What the price implies · reverse DCF

At $22.45 the price implies free cash flow after share-based pay growing −4.3% a year for ten years.

Free cash flow after share-based pay grew −2.1% a year over the last ten years. The price asks for 2.2 points a year less than its ten-year rate. The industry’s median company is priced for 7.2%.

In January 2017 the price assumed −4.1% a year; The Gap, Inc. went on to grow free cash flow after share-based pay −5.7% a year to FY2026.

Price implies
−4.3%
Last 10 years, reported
−2.1%
Industry median implies
7.2%

The headline discounts the last twelve months’ free cash flow after share-based pay at 9.0% for ten years and grows it 2.5% a year after that, the same for every company, so the figure compares across the market (how a reverse DCF works).

The other way round · DCF
The price needs
−4.3% a year for ten years
$22.45
today’s price
Its base case
−2.1% a year for five years, then −1.3%
$26.51
18.1% above today’s price

Both are growth in free cash flow after share-based pay, discounted at 9.0%, with 2.5% a year after year ten.

Base case on its own ten-year record The Gap, Inc.’s own growth, carried forward

Its assumptions

Powerpack lets you start from a scenario and type over any of them.

The base case’s inputs, which Powerpack lets you change
1 · Cash flow to equity
the four quarters to July 2026, from the 10-Q and 10-K filings, before share-based pay

Yearly growth in cash flow. It usually slows as the company matures.

Today’s price implies free cash flow after share-based pay growing −4.3% a year for ten years.

2 · Rates

Cost of equity is the yearly return shareholders require, typically 8–11%. Terminal growth is growth forever after year 10, usually near long-run inflation, 2–3%.

3 · Per share

Diluted shares outstanding. Net debt, under Advanced inputs, is taken off before dividing.

Advanced inputs
Free cash flow Revenue and margin
negative is net cash
new shares the cash flow does not pay for

Against The Gap, Inc.’s own cost of capital: risk-free 4.3% + beta 2.06 × equity premium 4.5% = 13.6% cost of equity; weighted, 13.6%.

Use 13.6%
Equity value $9.97b ▲ above market cap $8.44b
Base case value per share $26.51 equity value ÷ 376.00m shares
Current price $22.45 market price per share
Above today’s price 18.1% upside at the base case’s assumptions

How we got there$4.58b 10 years of cash to equity+$4.40b terminal value+$992.00m net cash=$9.97b equity value÷376.00m shares=$26.51 per share

Valuation against its own history

Today’s multiple against its 5- and 10-year averages and the industry median (Apparel Retail).

Multiple Current 5Y avg 10Y avg vs 10Y avg Industry median vs industry 10Y range
P/E 6.56× 14.15× 14.26× 54% below 13.45× 51% below
P/FCF 8.33× 9.78× 16.15× 48% below 11.85× 30% below
P/B 2.02× 2.50× 2.68× 25% below 1.91× 6% above
EV/EBITDA 3.46× 6.50× 6.00× 42% below 8.18× 58% below
EV/Sales 0.50× 0.49× 0.52× 5% below 0.55× 9% below
P/E P/FCF P/B EV/EBITDA EV/Sales
8.81×24.02×39.22×54.43×10Y avg 16.15×2017201820192020202220232024202520262026

GAP trades at 8.33× P/FCF, against a 10-year average of 16.15× (range 5.82×–59.08×). That is cheaper than 78% of the last 9 year-end readings; re-rating to the average implies $43.53 per share.

Every growth rate on this page is the business’s — its cash flow, FFO or dividend — never its share price’s. A discounted-cash-flow model is only as good as its assumptions. Figures from the 10-K and 10-Q filings. Not investment advice.