Alphabet Inc. (GOOGL) vs Reddit Inc. (RDDT)
Alphabet Inc. and Reddit Inc. are both Internet Content & Information companies. Alphabet Inc. is the larger, with a market value of $4.17T against $29.5B — 141.4× the size. Alphabet Inc. trades at the lower P/E: 17.1× against 32.8×. Reddit Inc. grew revenue faster over the last twelve months: 66.6% against 20.1%. Alphabet Inc. has the higher net margin (54.8% vs 31.4%) and the lower return on invested capital (18.6% vs 98.3%). Across the 20 metrics below, Alphabet Inc. leads on 10 and Reddit Inc. on 10.
Valuation
Profitability
| Metric | GOOGL | RDDT | Internet Content & Information median |
|---|---|---|---|
| Gross margin | 60.90% | 91.44% | 66.84% |
| Operating margin | 33.11% | 28.25% | (3.41%) |
| Net margin | 54.75% | 31.35% | (3.02%) |
| Free cash flow margin | 11.95% | 36.66% | 1.75% |
| Return on equity | 49.55% | 30.71% | 0.00% |
| Return on assets | 34.29% | 27.79% | (0.36%) |
| Return on invested capital | 18.60% | 98.25% | 0.00% |
Growth
Health
Dividend
Size
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