Alphabet Inc. (GOOG) vs Snap Inc. (SNAP)
Alphabet Inc. and Snap Inc. are both Internet Content & Information companies. Alphabet Inc. is the larger, with a market value of $4.17T against $9.2B — 452.9× the size. Snap Inc. has negative trailing earnings, so its P/E is not meaningful; Alphabet Inc. trades at 16.9×. Alphabet Inc. grew revenue faster over the last twelve months: 20.1% against 12.7%. Alphabet Inc. has the higher net margin (54.8% vs −4.90%) and the higher return on invested capital (18.6% vs −7.22%). Across the 20 metrics below, Alphabet Inc. leads on 11 and Snap Inc. on 9.
Valuation
Profitability
| Metric | GOOG | SNAP | Internet Content & Information median |
|---|---|---|---|
| Gross margin | 60.90% | 57.33% | 66.84% |
| Operating margin | 33.11% | (5.10%) | (3.41%) |
| Net margin | 54.75% | (4.90%) | (3.02%) |
| Free cash flow margin | 11.95% | 11.11% | 1.75% |
| Return on equity | 49.55% | (15.58%) | 0.00% |
| Return on assets | 34.29% | (4.19%) | (0.36%) |
| Return on invested capital | 18.60% | (7.22%) | 0.00% |
Growth
Health
Dividend
Size
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