FLUENT, INC. (FLNT) vs Marchex, Inc. (MCHX)
FLUENT, INC. and Marchex, Inc. are both Advertising Agencies companies. FLUENT, INC. is the larger, with a market value of $109.0M against $58.1M — 1.9× the size. Marchex, Inc. grew revenue faster over the last twelve months: −7.47% against −12.1%. FLUENT, INC. has the higher net margin (−11.5% vs −12.4%) and the lower return on invested capital (−28.3% vs −15.0%). Across the 18 metrics below, Marchex, Inc. leads on 12 and FLUENT, INC. on 6.
Valuation
Profitability
| Metric | FLNT | MCHX | Advertising Agencies median |
|---|---|---|---|
| Gross margin | 26.50% | 61.63% | 44.25% |
| Operating margin | (7.42%) | (11.40%) | 0.00% |
| Net margin | (11.48%) | (12.44%) | (6.98%) |
| Free cash flow margin | (5.23%) | (5.16%) | 0.00% |
| Return on equity | (170.46%) | (17.91%) | 0.00% |
| Return on assets | (31.02%) | (13.74%) | 0.00% |
| Return on invested capital | (28.29%) | (15.01%) | 0.00% |
Growth
Health
Dividend
Size
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