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Criteo S.A. (CRTO) vs Liftoff Mobile, Inc (LFTO)

Criteo S.A. and Liftoff Mobile, Inc are both Advertising Agencies companies. Liftoff Mobile, Inc is the larger, with a market value of $2.9B against $858.7M — 3.4× the size. Across the 4 metrics below, Criteo S.A. leads on 2 and Liftoff Mobile, Inc on 2.

Valuation

Metric CRTO LFTO Advertising Agencies median
P/E 10.90 — 21.69
P/S 0.41 n/m 0.73
P/B 0.64 n/m 1.02
Price to free cash flow 5.59 n/m 8.36
EV/EBITDA 1.78 n/m 11.66
EV/Sales 0.27 n/m 0.96
Earnings yield 9.17% — (2.98%)
Free cash flow yield 17.90% 0.00% 0.00%

Profitability

Metric CRTO LFTO Advertising Agencies median
Gross margin 52.48% — 44.67%
Operating margin 6.57% — 0.00%
Net margin 3.99% — (2.95%)
Free cash flow margin 7.28% — 0.00%
Return on equity 6.14% — 0.00%
Return on assets 3.53% — 0.00%
Return on invested capital 6.28% 0.00% 0.00%

Growth

Metric CRTO LFTO Advertising Agencies median
Revenue growth (TTM) (7.49%) — 2.99%
EPS growth (last fiscal year) 38.95% — 44.63%
Revenue growth, 5-year CAGR (1.26%) — 5.40%
Net income growth, 5-year CAGR 15.07% — 0.00%

Health

Metric CRTO LFTO Advertising Agencies median
Debt to equity 0.00 (254.91) 0.04
Current ratio 1.29 1.38 1.72
Net debt to EBITDA (1.07) — 0.02

Dividend

Metric CRTO LFTO Advertising Agencies median
Dividend yield — — 3.66%
Payout ratio — — —

Size

Metric CRTO LFTO Advertising Agencies median
Market cap 858.67m 2.90b 60.75m

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