Asure Software, Inc. (ASUR) vs Immersion Corporation (IMMR)
Asure Software, Inc. and Immersion Corporation are both Software Application companies. Asure Software, Inc. and Immersion Corporation are of similar size ($237.4M and $228.4M). Asure Software, Inc. has negative trailing earnings, so its P/E is not meaningful; Immersion Corporation trades at 171×. Asure Software, Inc. grew revenue faster over the last twelve months: 24.3% against −0.88%. Immersion Corporation has the higher net margin (0.60% vs −5.42%) and the higher return on invested capital (4.26% vs −0.47%). Both pay a dividend; Immersion Corporation yields more (1.95% vs 1.41%). Across the 21 metrics below, Immersion Corporation leads on 17 and Asure Software, Inc. on 4.
Valuation
Profitability
| Metric | ASUR | IMMR | Software Application median |
|---|---|---|---|
| Gross margin | 68.12% | 21.54% | 67.03% |
| Operating margin | (1.16%) | 1.86% | 0.00% |
| Net margin | (5.42%) | 0.60% | 0.00% |
| Free cash flow margin | (3.03%) | 3.53% | 4.32% |
| Return on equity | (4.30%) | 1.87% | 0.00% |
| Return on assets | (1.71%) | 0.85% | 0.00% |
| Return on invested capital | (0.47%) | 4.26% | 0.00% |
Growth
Health
Dividend
Size
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