Alaska Air Group, Inc. (ALK) vs Southwest Airlines Co. (LUV)

Alaska Air Group, Inc. and Southwest Airlines Co. are both Airlines companies. Southwest Airlines Co. is the larger, with a market value of $20.5B against $4.5B — 4.6× the size. Alaska Air Group, Inc. has negative trailing earnings, so its P/E is not meaningful; Southwest Airlines Co. trades at 25.7×. Alaska Air Group, Inc. grew revenue faster over the last twelve months: 9.79% against 9.46%. Southwest Airlines Co. has the higher net margin (2.79% vs −1.19%) and the higher return on invested capital (7.04% vs −1.94%). Both pay a dividend; Southwest Airlines Co. yields more (2.28% vs 0.37%). Across the 20 metrics below, Southwest Airlines Co. leads on 13 and Alaska Air Group, Inc. on 7.