Ulta Beauty Inc. ULTA

545.20 (3.58) (0.65%) as of 25 Sep
Market cap
$23.5B
P/E
19.8×
Indexes indicate stock being part of an index,
Growth Flags show if company had growth for consecutive years

Ulta Beauty Inc. (ULTA) Price to free cash flow

As of 25 September 2026, Ulta Beauty Inc. (ULTA) trades at a price to free cash flow of 20.4×. Over the past ten years it has ranged from 9.3× (March 2020) to 185× (December 2015); the current reading is higher than 20% of that period. That is above the Specialty Retail industry median of 13.0× and above the Consumer Cyclical sector median of 12.8×.

Price to free cash flow, daily

Annual

Period Price to free cash flow Change
FY2026 27.9× 38.49%
FY2025 20.2× (15.13%)
FY2024 23.8× 5.29%
FY2023 22.6× 1.09%
FY2022 22.3× (7.50%)
FY2021 24.2× 25.11%
FY2020 19.3× (29.67%)
FY2019 27.4× (32.02%)
FY2018 40.4× (38.12%)
FY2017 65.2× (56.66%)

Quarterly

Period Price to free cash flow Change
Jul 2026 19.2× (7.92%)
Apr 2026 20.8× (25.52%)
Jan 2026 27.9× 25.17%
Oct 2025 22.3× (8.18%)
43 more quarters

Against its own ten years

Low 9.3× High 185×
Ten-year median 25.6×
Current reading's percentile 20

Price to free cash flow against peers

Company Price to free cash flow
BBY Best Buy Co., Inc. compare 10.8×
MUSA Murphy USA Inc. compare 17.4×
WSM Williams-Sonoma, Inc. compare 20.3×
ULTA Ulta Beauty Inc. 20.4×
FIVE Five Below, Inc. compare 20.5×
TSCO Tractor Supply Company compare 28.6×
CASY Casey's General Stores, Inc. compare 32.7×
DKS DICK'S Sporting Goods, Inc. compare 50.6×
GME GameStop Corp. compare 55.3×
Specialty Retail industry median 13.0×
Consumer Cyclical sector median 12.8×
Market median 14.0×

What Price to free cash flow is

Price to Free Cash Flow Ratio shows how much investors pay for each dollar of cash a company generates after its capital spending.

Stock Price ÷ ((Operating Cash Flow (TTM) + Property, Plant, Equipment Change (Net) (TTM) + Intangible Assets Change (Net) (TTM)) ÷ (Shares (Basic, Weighted) (latest quarter)))

The full definition of Price to free cash flow →

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