What it does
Texas Instruments states that it designs and manufactures semiconductors for electronics designers and manufacturers globally. Its portfolio has more than 80,000 products used in electronic equipment to convert and amplify signals, interface with devices, manage and distribute power, and process data. The company’s two reportable segments are Analog and Embedded Processing; remaining activities are reported in Other. Analog chips work with real-world signals and power management, while Embedded Processing products serve as digital “brains” for specified electronic tasks.
Source: Texas Instruments Incorporated Form 10-K for fiscal 2025, Item 1 — sec.gov
How it makes money
The segment table below provides the revenue detail. The company states that Analog was its principal segment, with $14.0 billion of FY2025 revenue, or 79.2% of revenue. Embedded Processing contributed $2.7 billion, or 15.3%, and Other contributed $979.0 million, or 5.54%. Analog includes Power and Signal Chain product lines. Embedded Processing includes microcontrollers, processors, wireless connectivity and radar products. Other includes DLP® products, calculators and certain application-specific integrated circuits, as well as certain corporate-level and other items not used in segment evaluation.
| Segment | Revenue, FY2025 | Share | Change on the year |
|---|---|---|---|
| Analog | $14.0 billion | 79.2% | 15.2% |
| Embedded Processing | $2.7 billion | 15.3% | 6.47% |
| Other | $979.0 million | 5.54% | 3.38% |
Source: Texas Instruments Incorporated Form 10-K for fiscal 2025, Item 1 — sec.gov
Customers and geography
The company states that it sells to over 100,000 customers and that about half of revenue comes from customers outside its largest 50. It sells through direct channels, including its website and sales and marketing team, and to a lesser extent through distributors; more than 80% of 2025 revenue was direct, including TI.com. The filing lists industrial and automotive as each representing 33% of 2025 revenue, followed by personal electronics at 21%, data center at 9% and communications equipment at 3%; calculators were about 1%. About 60% of revenue came from customers headquartered outside the United States.
| Segment | Revenue, FY2025 | Share | Change on the year |
|---|---|---|---|
| Analog | $14.0 billion | 79.2% | 15.2% |
| Embedded Processing | $2.7 billion | 15.3% | 6.47% |
| Other | $979.0 million | 5.54% | 3.38% |
Source: Texas Instruments Incorporated Form 10-K for fiscal 2025, Item 1 and Item 1A — sec.gov
Competition
The filing describes the analog and embedded processing markets as highly fragmented despite consolidation. It states that Texas Instruments competes globally with dozens of large and small companies, including broad-based and niche suppliers, as well as emerging companies, particularly in Asia. The filing does not name individual competitors. It identifies product-line breadth, market-channel reach, technological innovation, product-development execution, technical support, customer service, quality, reliability, price, and manufacturing capacity and capabilities as factors affecting semiconductor competitive performance. For Embedded Processing, customers’ prior software-development investments are also described as a competitive factor.
Source: Texas Instruments Incorporated Form 10-K for fiscal 2025, Item 1 and Item 1A — sec.gov
Key risks
- Global operations expose the company to political, social, economic and trade conditions, including geopolitical tensions, tariffs, restrictions and other trade barriers.
- Substantial competition can create product-development and pricing pressures, potentially affecting margins and business opportunities.
- Changes in expected demand, semiconductor-cycle conditions, customer purchasing changes and inventory adjustments could affect operating results.
- Cybersecurity events, breaches or disruptions involving its systems or those of customers, suppliers or other third parties could affect operations and reputation.
- Supply-chain and manufacturing risks include access to key materials, services, utilities, equipment, outside capacity and suppliers.
- Rapid technological change requires development, manufacture and marketing of products in a timely and cost-effective manner.
Source: Texas Instruments Incorporated Form 10-K for fiscal 2025, Item 1A — sec.gov
People and operations
At December 31, 2025, the company had about 33,000 employees worldwide; about 90% worked in R&D, sales or manufacturing. The filing states that it owns and operates wafer-fabrication and assembly/test facilities in North America, Asia, Japan and Europe, and does most manufacturing in-house while selectively using outside suppliers. It also states that revenue has some seasonal variation: historically, sequential revenue growth tends to be weaker in the first and fourth quarters than in the second and third quarters. The company had design, manufacturing or sales operations in more than 30 countries.
Source: Texas Instruments Incorporated Form 10-K for fiscal 2025, Item 1 — sec.gov