The Boston Beer Company, Inc.

SAM Consumer Defensive Beverages Brewers

The Boston Beer Company, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $2.0 billion, down 2.38% from fiscal 2024.

Revenue
−3.24%
EPS
−0.94%
Free cash flow
−23.5%

Quarter to September 2026, against a year earlier

220.54 4.43 −1.97%
Market cap
$2.3B
P/E
0.0×
Fwd P/E
−38.6×
Dividend yield
—
F-score
8/9
Altman Z
6.08
Beneish M
−3.02
Dividend safety
n/a

The Boston Beer Company, Inc. (SAM) Gross margin

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The Boston Beer Company, Inc.'s gross margin over the twelve months to 30 September 2026 was 49.1%, up 0.6 percentage points from fiscal 2025 (48.5%). Over the past ten years it has ranged from 38.8% (fiscal 2021) to 52.3% (fiscal 2015); the current reading is higher than 55% of that period. That is in line with the Beverages Brewers industry median of 49.1% and above the Consumer Defensive sector median of 34.6%.

Gross margin, annual

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Annual newest first

Period Gross margin Change (points)
FY2025 48.5% 4.08
FY2024 44.4% 1.96
FY2023 42.4% 1.20
FY2022 41.2% 2.47
FY2021 38.8% (8.13)
FY2020 46.9% (2.24)
FY2019 49.1% (2.31)
FY2018 51.5% (0.68)
FY2017 52.1% 1.42
FY2016 50.7% (1.55)

Quarterly newest first

Period Gross margin Change (points)
Sep 2026 51.7% 1.35
Jun 2026 50.4% 1.08
Mar 2026 49.3% 5.83
Dec 2025 43.5% (7.33)
43 more quarters

Against its own ten years

Low 38.8% High 52.3%
Ten-year median 48.5%
Current reading's percentile 63

Gross margin against peers

Company Gross margin
BUD Anheuser-Busch InBev SA/NV compare 56.5%
STZ Constellation Brands Inc compare 52.7%
ABEV Ambev S.A. compare 51.5%
SAM The Boston Beer Company, Inc. 49.1%
CCU Compania Cervecerias Unidas, S.A. compare 44.7%
FMX Fomento Economico Mexicano S.A.B. de C.V. compare 40.5%
TAP Molson Coors Beverage Company compare 35.9%
Beverages Brewers industry median 49.1%
Consumer Defensive sector median 34.6%
Market median 45.1%

What Gross margin is

Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.

Gross Profit ÷ Revenue

The full definition of Gross margin →

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