Immersion Corporation (IMMR) vs SmartRent, Inc. (SMRT)
Immersion Corporation and SmartRent, Inc. are both Software Application companies. Immersion Corporation and SmartRent, Inc. are of similar size ($237.4M and $224.5M). SmartRent, Inc. has negative trailing earnings, so its P/E is not meaningful; Immersion Corporation trades at 171×. Immersion Corporation grew revenue faster over the last twelve months: −0.88% against −2.78%. Immersion Corporation has the higher net margin (0.60% vs −13.0%) and the higher return on invested capital (4.26% vs −10.6%). Across the 19 metrics below, Immersion Corporation leads on 14 and SmartRent, Inc. on 5.
Valuation
Profitability
| Metric | IMMR | SMRT | Software Application median |
|---|---|---|---|
| Gross margin | 21.54% | 36.36% | 67.03% |
| Operating margin | 1.86% | (14.92%) | 0.00% |
| Net margin | 0.60% | (12.96%) | 0.00% |
| Free cash flow margin | 3.53% | (4.25%) | 4.32% |
| Return on equity | 1.87% | (8.45%) | 0.00% |
| Return on assets | 0.85% | (6.05%) | 0.00% |
| Return on invested capital | 4.26% | (10.64%) | 0.00% |
Growth
Health
Dividend
Size
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