Digital Realty Trust, Inc. (DLR) vs Lamar Advertising Company (LAMR)
Digital Realty Trust, Inc. and Lamar Advertising Company are both Reit Specialty companies. Digital Realty Trust, Inc. is the larger, with a market value of $66.9B against $14.6B — 4.6× the size. Lamar Advertising Company trades at the lower P/E: 26.3× against 82.3×. Digital Realty Trust, Inc. grew revenue faster over the last twelve months: 17.4% against 4.39%. Lamar Advertising Company has the higher net margin (23.9% vs 11.2%) and the higher return on invested capital (10.4% vs 0.07%). Both pay a dividend; Lamar Advertising Company yields more (4.73% vs 3.32%). Across the 23 metrics below, Lamar Advertising Company leads on 13 and Digital Realty Trust, Inc. on 10.
Valuation
Profitability
| Metric | DLR | LAMR | Reit Specialty median |
|---|---|---|---|
| Gross margin | 57.08% | 67.43% | 67.43% |
| Operating margin | 0.79% | 31.78% | 21.38% |
| Net margin | 11.20% | 23.89% | 16.14% |
| Free cash flow margin | 54.36% | 31.77% | 31.07% |
| Return on equity | 3.04% | 58.42% | 4.76% |
| Return on assets | 1.47% | 8.13% | 3.29% |
| Return on invested capital | 0.07% | 10.37% | 4.19% |
Growth
Health
Dividend
Size
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