Trump Media & Technology Group Corp. (DJT) vs People Incorporated (PPLI)

Trump Media & Technology Group Corp. and People Incorporated are both Internet Content & Information companies. People Incorporated is the larger, with a market value of $2.9B against $2.5B — 1.1× the size. Trump Media & Technology Group Corp. has negative trailing earnings, so its P/E is not meaningful; People Incorporated trades at 8.7×. Trump Media & Technology Group Corp. grew revenue faster over the last twelve months: 21.6% against 1.73%. People Incorporated has the higher net margin (14.5% vs −28,860.4%) and the higher return on invested capital (−1.94% vs −640.2%). Across the 17 metrics below, People Incorporated leads on 14 and Trump Media & Technology Group Corp. on 3.

Valuation

Metric DJT PPLI Internet Content & Information median
P/E n/m 8.73 10.24
P/S 560.82 1.29 0.87
P/B 2.48 0.58 1.32
Price to free cash flow n/m 21.17 8.85
EV/EBITDA n/m 20.69 8.86
EV/Sales 354.93 1.42 1.15
Earnings yield (53.61%) 11.45% (1.58%)
Free cash flow yield (56.60%) 4.72% 2.32%

Profitability

Metric DJT PPLI Internet Content & Information median
Gross margin 33.69% 66.58% 66.84%
Operating margin (20,955.80%) (7.23%) (3.41%)
Net margin (28,860.41%) 14.45% (3.02%)
Free cash flow margin 187.82% 6.07% 1.75%
Return on equity (78.92%) 6.69% 0.00%
Return on assets (49.53%) 4.52% (0.36%)
Return on invested capital (640.20%) (1.94%) 0.00%

Growth

Metric DJT PPLI Internet Content & Information median
Revenue growth (TTM) 21.61% 1.73% 2.65%
EPS growth (last fiscal year) (18.64%) 79.97% —
Revenue growth, 5-year CAGR — (2.84%) 9.73%
Net income growth, 5-year CAGR — 0.00% 0.00%

Health

Metric DJT PPLI Internet Content & Information median
Debt to equity 0.01 0.28 0.01
Current ratio 0.96 3.69 1.82
Net debt to EBITDA 2.10 1.93 (0.48)

Dividend

Metric DJT PPLI Internet Content & Information median
Dividend yield — — 3.19%
Payout ratio 0.00 0.00 0.00

Size

Metric DJT PPLI Internet Content & Information median
Market cap 2.54b 2.86b 283.68m

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