Bilibili Inc. Sponsored ADR (BILI) vs RUM Group Inc. (RUM)

Bilibili Inc. Sponsored ADR and RUM Group Inc. are both Internet Content & Information companies. Bilibili Inc. Sponsored ADR is the larger, with a market value of $5.0B against $4.3B — 1.2× the size. RUM Group Inc. has negative trailing earnings, so its P/E is not meaningful; Bilibili Inc. Sponsored ADR trades at 28.1×. Bilibili Inc. Sponsored ADR grew revenue faster over the last twelve months: 14.7% against 13.1%. Bilibili Inc. Sponsored ADR has the higher net margin (4.83% vs −134.6%) and the higher return on invested capital (76.5% vs −6.86%). Across the 17 metrics below, Bilibili Inc. Sponsored ADR leads on 14 and RUM Group Inc. on 3.

Valuation

Metric BILI RUM Internet Content & Information median
P/E 28.11 n/m 10.24
P/S 1.35 20.17 0.87
P/B 2.80 1.66 1.32
Price to free cash flow 4.00 n/m 8.85
EV/EBITDA 20.02 n/m 8.86
EV/Sales 0.88 21.50 1.15
Earnings yield 3.56% (7.06%) (1.58%)
Free cash flow yield 24.99% (6.64%) 2.32%

Profitability

Metric BILI RUM Internet Content & Information median
Gross margin 37.00% 7.86% 66.84%
Operating margin 4.40% (147.47%) (3.41%)
Net margin 4.83% (134.60%) (3.02%)
Free cash flow margin 0.00% (133.87%) 1.75%
Return on equity 0.00% (18.20%) 0.00%
Return on assets 3.83% (12.65%) (0.36%)
Return on invested capital 76.46% (6.86%) 0.00%

Growth

Metric BILI RUM Internet Content & Information median
Revenue growth (TTM) 14.66% 13.05% 2.65%
EPS growth (last fiscal year) 188.64% 80.72% —
Revenue growth, 5-year CAGR 18.73% — 9.73%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric BILI RUM Internet Content & Information median
Debt to equity 0.60 0.25 0.01
Current ratio 1.32 2.12 1.82
Net debt to EBITDA (4.39) 2.12 (0.48)

Dividend

Metric BILI RUM Internet Content & Information median
Dividend yield — — 3.19%
Payout ratio 0.00 0.00 0.00

Size

Metric BILI RUM Internet Content & Information median
Market cap 5.03b 4.29b 283.68m

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