Lamar Advertising Company

LAMR Real Estate Reit Specialty

Lamar Advertising Company’s revenue for fiscal 2025 (year ended December 2025) was $2.3 billion, up 2.68% from fiscal 2024.

Revenue
+6.65%
EPS
+13.6%
Free cash flow
+35.4%
Total debt
+4.50%

Quarter to September 2026, against a year earlier

153.50 3.80 −2.42%
Market cap
$16.0B
P/E
27.8×
Fwd P/E
26.7×
Dividend yield
3.08%
F-score
7/9
Altman Z
n/a
Beneish M
n/a
Dividend safety
n/a

Lamar Advertising Company (LAMR) Gross margin

Alert me on Gross margin

Lamar Advertising Company's gross margin over the twelve months to 30 September 2026 was 67.6%, up 0.6 percentage points from fiscal 2025 (67.0%). Over the past ten years it has ranged from 64.5% (fiscal 2020) to 67.8% (fiscal 2021); the current reading is higher than 82% of that period. That is in line with the Reit Specialty industry median of 67.6% and above the Real Estate sector median of 62.8%.

Gross margin, annual

Embed this chart

Annual newest first

Period Gross margin Change (points)
FY2025 67.0% 0.02
FY2024 67.0% 0.03
FY2023 67.0% (0.17)
FY2022 67.2% (0.59)
FY2021 67.8% 3.30
FY2020 64.5% (1.90)
FY2019 66.4% 0.88
FY2018 65.5% 0.56
FY2017 64.9% (0.06)
FY2016 65.0% (0.02)

Quarterly newest first

Period Gross margin Change (points)
Sep 2026 68.6% 0.04
Jun 2026 68.5% 3.23
Mar 2026 65.3% (2.44)
Dec 2025 67.7% (0.22)
43 more quarters

Against its own ten years

Low 64.5% High 67.8%
Ten-year median 66.4%
Current reading's percentile 93

Gross margin against peers

Company Gross margin
GLPI Gaming and Leisure Properties, Inc. compare 100.0%
EPR EPR Properties compare 92.0%
SBAC SBA Communications Corporation compare 75.7%
CCI Crown Castle Inc. compare 73.7%
LAMR Lamar Advertising Company 67.6%
IRM Iron Mountain Incorporated compare 53.9%
OUT OUTFRONT Media Inc. compare 51.4%
RYN Rayonier Inc. compare 23.7%
WY Weyerhaeuser Company compare 15.0%
Reit Specialty industry median 67.6%
Real Estate sector median 62.8%
Market median 45.1%

What Gross margin is

Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.

Gross Profit ÷ Revenue

The full definition of Gross margin →

More on LAMR