Viant Technology Inc. (DSP) vs Ibotta, Inc. (IBTA)
Viant Technology Inc. and Ibotta, Inc. are both Software Application companies. Ibotta, Inc. is the larger, with a market value of $966.0M against $810.6M — 1.2× the size. Ibotta, Inc. has negative trailing earnings, so its P/E is not meaningful; Viant Technology Inc. trades at 23.9×. Viant Technology Inc. grew revenue faster over the last twelve months: 22.0% against −6.65%. Viant Technology Inc. has the higher net margin (2.24% vs −3.21%) and the higher return on invested capital (4.53% vs −8.02%). Across the 17 metrics below, Viant Technology Inc. leads on 15 and Ibotta, Inc. on 2.
Valuation
Profitability
| Metric | DSP | IBTA | Software Application median |
|---|---|---|---|
| Gross margin | 100.00% | 78.24% | 67.03% |
| Operating margin | 2.35% | (3.49%) | 0.00% |
| Net margin | 2.24% | (3.21%) | 0.00% |
| Free cash flow margin | 12.29% | 17.07% | 4.32% |
| Return on equity | 3.02% | (3.70%) | 0.00% |
| Return on assets | 1.94% | (2.03%) | 0.00% |
| Return on invested capital | 4.53% | (8.02%) | 0.00% |
Growth
Health
Dividend
Size
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