Ibotta, Inc. (IBTA) vs PubMatic, Inc. (PUBM)
Ibotta, Inc. and PubMatic, Inc. are both Software Application companies. Ibotta, Inc. and PubMatic, Inc. are of similar size ($966.0M and $888.2M). PubMatic, Inc. grew revenue faster over the last twelve months: −1.04% against −6.65%. Ibotta, Inc. has the higher net margin (−3.21% vs −4.66%) and the higher return on invested capital (−8.02% vs −9.01%). Across the 17 metrics below, Ibotta, Inc. leads on 10 and PubMatic, Inc. on 7.
Valuation
Profitability
| Metric | IBTA | PUBM | Software Application median |
|---|---|---|---|
| Gross margin | 78.24% | 64.43% | 67.03% |
| Operating margin | (3.49%) | (5.05%) | 0.00% |
| Net margin | (3.21%) | (4.66%) | 0.00% |
| Free cash flow margin | 17.07% | 18.68% | 4.32% |
| Return on equity | (3.70%) | (5.59%) | 0.00% |
| Return on assets | (2.03%) | (1.96%) | 0.00% |
| Return on invested capital | (8.02%) | (9.01%) | 0.00% |
Growth
Health
Dividend
Size
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